Have E-Mail Robots
Work For You 24 Hrs. A Day
By Marty Foley
Send this report to me by autoresponder
Many business people would prefer to have robots do certain tasks to free up
their own time or to replace deadbeat employees. Robots don't complain, rob the
time-clock, or call in sick before heading to the beach, but they aren't practical for
many types of work and the cost is prohibitive.
Unlike conventional robots, email autoresponders are inexpensive and very
practical for automating the task of delivering specific types of information to your
prospects.
An autoresponder is like an email version of Fax On Demand. Also called a mail
robot or mailbot, a true autoresponder is a special program that runs on an Internet
server (computer). When email is sent to it, it responds by automatically returning a
specific file(s) back to the sender's email address.
This means that prospects can get information about you, your company, your
products and services 24 hrs. a day, seven days a week, all without the need for a human
to follow up each lead. The process is on full autopilot! You can try one of my
autoresponders right now by sending a blank email message to: Send@ProfitInfo.com.
As savvy marketers know only too well, just a minor percentage of prospects
that inquire about a product or service are converted into paying customers. Thus,
business people must spend time and money responding to requests for information from
people that will likely never buy from them. That's just an unfortunate fact of business.
Thus, one objective of business is to fill prospect requests for more
information on products, services or opportunities and bring in enough profit from the
small percentage that do become buyers to cover all expenses and (hopefully) make a
profit.
While it's impossible to precisely identify the tire-kickers versus the real
prospects that will eventually become paying customers before investing our limited
resources on them, the next best thing is to reduce the expense and effort required to
respond to inquiries.
The following example of sending a FAQ is just one example of the various uses
for autoresponders. They can also be used for price lists, sales letters, catalogs, or
most any other text file that you want. I've even seen them set up to send the text of an
entire book by email!
Suppose you kept a careful record of all the questions your prospects and
customers ask about your products and services - day in and day out - over a period of
time. As you analyze these questions, most likely you'll find that a majority of questions
are the same ones - asked over and over again -which you spend much time and money
answering - over and over again.
You could then prepare a text file containing a FAQ (list of Frequently Asked
Questions), including detailed answers to them, and set up an autoresponder for
automatically sending it out by email. Then all your prospect has to do is send an email
message to the autoresponder, and within a manner of seconds or a few minutes, receives
your FAQ in his or her e-mail box.
While this method lacks the personal touch, and won't totally eliminate time
and money spent on prospects, you won't have to spend as much of these precious resources
responding to inquiries, because your FAQ, available via autoresponder, answers most
prospect questions before they ask you.
Your prospect gets at least many of his questions answered quickly, without any
human intervention, and you save time and money in the process, which you can use more
productively in other areas. When such prospects get in touch with you later, they will be
better informed about your offers (and thus better qualified prospects), and that much
closer to doing business with you.
Enjoy more of Marty Foley's informative articles by visiting: http://ProfitInfo.com/artindex.htm. To
receive Marty's informative articles by email twice-monthly, start your FREE subscription
to ProfitInfo Email Newsletter.
We Could Not Agree More. That is why
Stealth Promotions is telling every new subscriber to "Secrets for Success", our weekly
newsletter,
how to get an unlimited supply of customizable auto-responders. Get this information
today. Send any email to subscribe@stealthpromotions.com
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