To Get It Back
(Traffic), Give It Away
By Chris Kilian, Stealth Promotions
Send this report to me by auto-responder
I have been surfing quite a bit over the last
few weeks, and I have been struck by something that seems, at first, not a logical way to
add traffic to your websites.
I have been looking for webmasters who are
willing to add our latest service, a free "Suggest This Site" service.
With simple cut and paste HTML, webmasters can add the ability to attract more traffic to
their web pages. Visitors can simply enter their name and email and the email of a
friend or associate who might like the page they are visiting into a form created with the
code. A CGI script, hosted on our server, will send a message that invites others to
that same page.
Webmasters who have added the code to their
pages have been getting great results. This service, given freely to the webmasters,
has been adding 5-50+ visits . . . per day to site with the HTML code installed.
You can get no obligation details about this traffic generator with a quick email
to suggest@stealthpromotions.com . As I
looked and evaluated sites to contact regarding this service, I noticed that the sites
with more links seemed to have more traffic.
That does not seem right, does it?
Would you try to drink from a cup with hundreds of holes in it? No.
As I made my visits, sites that had few links
did not seem to be worth my time, either to suggest the addition of my resources or as a
resource to add to my own pages. The result? Those site loose traffic from my
links to them and they loose traffic from others who are looking for my kind of resources.
In our case, without counting, I am sure that
we must have thousands of holes on our pages. There are links to free advertising,
free for all pages, awards, affiliate sites and even to smarter folks who have contributed
to our article library. It is possible to run off our website on almost every page.
(We do hold visitors for ransom on our secure order forms - after all we like to
eat too.)
What we are finding is that the more we have
to offer, the more frequently others come to see us. Our suggestion service, used
most often by people on free space without CGI access, has led to an explosion in our own
traffic. (There is a line of text about our service in the email suggestion sent and in
the page created after the suggestion is made.)
We have been linked more often (thanks very
much) on more sites for our FREE things than we could ever expect to get links for our
services alone.
We are adding traffic by giving it away.
The more effort we put into giving away traffic, the more it comes back to us.
Whether it is Karma or Fate or, as I suspect, just good business sense, the more we
can be known for the cool things we do for free and the more we offer in the way of links
to other sites who do the same, the higher our traffic counts go.
I was taught as a child to study monkeys at
the zoo. The monkey holding the most food was the one who was hungry. Why?
Because he spent all his energy gathering and holding food. There was no way
to eat because to do so would require he release some of the food gathered into his grasp.
Refusing to risk the loss of some of what he wanted contributed directly to the
exact opposite of what he needed. To eat.
What do you need? Duh, right?
What do any of us need. More site traffic.
Are you being a monkey with your site
traffic?
Do you hide exits on your site. Do you
jealously guard your cyber real estate, refusing to add valuable resources available
elsewhere on the net?
That is not the answer.
That is the same as trying to satisfy your
thirst with a cup that is closed . . . at the top. When I hit a site with
one-way naviagtion or a "me only" attitude, I use my emergency exit plan, the
"Back" button on my browser. Betcha others do too.
If yours is a site that traps and holds
surfer hostages, you better make your sale on the first visit, because you are not likely
to ever have a second chance.
Todays surfers are web wise. They know
that there are thousands of places to get the information they want. If you don't
want to give it to them, either because you create it or link to it, your visitors will
find it elsewhere.
I strongly suggest you add links that
compliment the subject matter of your site. If you ALSO have internal, home-made
content, you will get your fair share the results you want.
Like the kid who takes his bat home when the
baseball game is not going "his" way, trying to control your traffic will only
repel it. And unlike the old days, there are many, many other bats available, just a
click away. If your site projects a self-centered attitude, rest assured that you
won't be bothered by most of us. No one will complain, because no one will
visit a second time.
Traffic, like anything good, comes back to
you in multiples of what you give away.
Copyright © 1998 Stealth Promotions
Chris Kilian operates Stealth
Promotions.
(http://www.stealthpromotions.com )
Stealth Promotions will create
your internet presence from scratch or
improve the effectiveness of existing web sites.
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