"Effective Internet Advertising Techniques"
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Although the medium is new, some of the rules have
NOT changed. To effectively market your products or
services on the internet, you should seriously
consider the BIG 3...
1. TARGET AUDIENCE
2. GOOD AD COPY
3. KEY EVALUATION.
The first and foremost thing to consider in advertising
is selecting the proper location for your ads. You must
concentrate your efforts on your target audience. Once
you have decided who you are trying to reach, find out
what types of publications they are most likely to read.
Instead of focusing solely on large sources with their
very high advertising rates, look into smaller
publications like specialized online newsletters and
magazines. There are many very specialized publications
available pertaining to just about every business,
occupation, sport and hobby. The advertising rates are
substantially lower and even though the circulations are
not as large, the readers of the smaller publications
consist almost exclusively of your target audience.
Here’s an example...
I ran the same exact ad for a business opportunity in
two online newsletters, or ezines. The ad ran for one
issue in each publication. The first one had a
subscription base of over 250,000. The other had roughly
8,000. The results are below.
Newsletter one: 151 inquiries. 2 sales. Newsletter two:
49 inquiries. 7 sales.
Why were the results so different? Easy. The first
newsletter went to a large number of people. Obviously,
not many were interested in business opportunities. Of
the 151 that were, many were just curious and not
serious enough to spend money. The second newsletter,
however, had a subscription base made up solely of
people interested in business opportunities. Therefore,
a good percentage of inquiries turned into actual sales.
This is an extremely important example of why you need
to reach your target audience.
Once you've found your target audience, it's time to sit
down and concentrate on your ad copy. Here are a few tips
on developing good classified ad writing skills.
First of all, you should develop a wide variety of
classified ads. Since an important part of successful
advertising is trial and error, you need to run different
ads to find the ones that work best. Although this trial
and error is necessary, there are some good guidelines
to follow when writing classifieds. Here are some of them...
-Attract your reader with a catchy word or phrase right
up front.
-Study other classifieds. If you see them repeatedly it’s
because they work.
-Keep your classifieds brief and to the point, using
phrases, not complete sentences.
-Use simple words, not long ones. Don’t confuse the reader.
-Tell the reader exactly what they are getting.
-Don’t try to sell the product in a classified. Simply try
to get interested people to respond.
-Use energetic punctuation, such as exclamation points
instead of periods.
The last important factor in classified advertising is
the "key". Keying an ad is a simple yet powerful way to
determine which ads and publications are working best for
you. An easy way to do this with email, is to ask people
to enter something in the subject box. When you receive
a response to an ad, you will know exactly where the
prospective customer saw it. This information will be
invaluable to you. This is the type of information that
you must focus on to hone your marketing skills.
There you have it. The three most important factors in
advertising. Reaching your target audience, good ad copy
and ad key evaluation. They all hold an importance place
in traditional advertising, and they have certainly carried
their importance over to the internet! Once you master
these three skills you’ll be on your way to bigger profits!
* Article by Jim Daniels of JDD Publishing. Jim's site has
helped 1000's of regular folks profit online. Check out
their FREE "how-to" cybermarketing assistance, free
software, business opportunities, manuals, web services
and more! Real money is being made on the net -- get in
on it at: http://bizweb2000.com - Subscribe to their FREE,
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