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| Prune Your Weeds To Grow Success by Chris Kilian Send this report to me by auto-responder Are you letting weeds hurt your website's chance for success? Websites are like gardens. You just need a little space and time and personality to grow a web page. What you grow is up to you, but be careful of your choices. Gardeners can select from any flower, plant, or shrub category that they want when planning and planting a garden. The right choice of ingredients leads to a mixture that is pleasing to the eye and compliments the terrain. A poor group of choices can distract the veiwer and discount the effort it took to create the resulting clash of colors and textures. In the same way, webmasters have many choices for what goes into their pages. They select banner exchanges, affiliate programs, link exchanges, web ring associations and content. They pick the order in which these things are presented, control the navigation through a web page, and place the content they want visitors to see in their pages. If you step back and look at your entire web page, do you like what you see? Will your visitors like it? Does your website present the kind of look that will attract your target audience? Gardeners need bees to spread pollen between flowers to insure blooms. What kind of bees to you hope to attract? What kind of visitors are you seeking? Do you have weeds that will repel your audience? Weeds are things that don't flow with the overall look of your page? They attract the wrong groups of people, looking for the wrong things. Weeds are a waste of time and other assets. We offer many resources on our pages that are designed to help webmasters promote their web pages. Whether it be our hundreds of free classifed ad links, free for all links, awards, articles or free/paid services, our focus is on getting traffic to the visitor's pages. If we add information about beenie babys or trucks or even gardening advice, we would be planting a weed. It would take time and attention away from our true focus, online Internet success. There is nothing wrong with web pages about any subject matter. The web has space for all kinds of material. It lets webmasters express opinions about anything. I am not suggesting you should select any particular topic to cover in your web page. I am suggesting you pick a topic and complement that topic with all the extras you can choose to put on a web page. Effective web pages concentrate on one area. That is key. Extras added to your page that you put there just because you can could be weeds in your cyber-garden. Let your visitors remember your site for all the terrific stuff you have about your main topic. Don't let them forget you when you leave because visitors do not know what you really want them to get from you and your website. Look at your pages again. Do you have elements that don't really mix well together? Should you consider getting another web page to concentrate on X rather than force your visitors to waste time looking at that when they are looking for Y? Prune it. Plant it elsewhere if you must, but get it out of the way of your main focus or service. Once you decide on your target audience, and what you want them to learn, experience, know or buy, you can add things that will make them sorry to leave and eager to return. Continue to nurture and add content that supplies the answers, methods or desires of your visitors, and they will return, and suggest others do too. Your garden will flourish and be successful. Copyright © 1998 Stealth Promotions Chris Kilian operates Stealth
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