What Ezines Should I
Advertise In?
by Ruth Townsend (c) 1998
LifeStyles Publishing, Cortland, NY
mailto:rutht@clarityconnect.comSend this report to me by auto-responder
I am asked quite frequently, "what ezines
should I advertise
in? I'm far from an expert, but here are some tips that may
give you some guidance in choosing which ezines you may
want to place your ads.
First of all, place your ad in ezines that are
related to your
product, service or biz opp. If you are selling fishing lures,
you probably wouldn't do too well in a food magazine. You
may get some responses or even an order, but if you want
your money's worth, don't waste your time or money.
Find the ezines that you think are related to your
product,
service or biz opp. Granted, you will probably be coming
up with the same ezines that your competition advertises
in, but that's the best place to advertise...right where your
competition is!
If you have a product or service that is universal
in appeal,
try some of the ezines that may not be exactly your targeted
market. This contradicts my first paragraph above, but also
remember, subscribers do have a personal life and may just
find your ad of interest. Be careful here...notice I used the
word "universal" appeal here. Also, make sure you use an
ad that you know pulls the responses for your related product or service.
For instance, if you are marketing a cat or dog
food, just
remember that the subscribers of many of the ezines have
a Fluffy or Fido and would be interested in your product.
These people are already subscribed to a number of ezines
pertaining to their business needs and don't want to bother
subscribing to pet ezines...they are getting too many ezines
now! Your ad in an "off beat" ezine would catch their eye
and Fluffy or Fido may get some new healthy, natural food!
Advertisers should look at the content of the
ezines that they
have chosen to advertise in. Subscribers may be turned off
seeing the same article in multiple ezines and won't bother
reading the rest of the ezine...the part with the classified
ads...your ad.
Also consider the number of ads that are in the
newsletter. If
there are a considerable number of ads, it's possible your ad
may be lost in that sea of classified ads...your advertising
dollars may just have been wasted.
Next, you need to consider the circulation of the
ezines you
have chosen. Don't expect the same results from an ezine
with thousands of subscribers to an ezine that has a circulation
of a few hundred.
Its hard to know what kind of response you will
get from your
ezine advertising as there are other factors to consider such
as a poorly written ad or ineffective headlines.
As far as circulation numbers, you just have to
trust that the
publishers are stating their true numbers. As of yet, there is
no "policing" of ezines.
Next, consider the cost of the ad. With each ezine
having their
own ad rates and really no set standard, you have to do a little
math yourself to compare the various ad rates in the ezines
you are considering to advertise in.
An ezine with a circulation of 500 with an ad rate
of $5, works
out to 100 subscribers for each dollar spent or $.01 each.
However, an ezine with 5,000 subscribers charging $25.00
works out to 200 subscribers for each dollar spent or $.005 each.
These are just some things you need to keep in
mind when you
are deciding which ezines to place your ads in.
***********************************************
Ruth Townsend is the Publisher of the original
Directory of E-Zines, a guide to ezine advertising
and the author of several advertising and marketing
reports to assist the online advertiser. NEW database
makes advertising a breeze!
http://www.lifestylespub.com
mailto:rutht@clarityconnect.com
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