 Search
Engine Submission And
Promotion Secrets
by Robert Smith mailto:bob@smithfam.com
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The Internet is growing so fast that by the time I finish this
article some information will have become outdated. In 1997
the Internet was growing at an average rate of one million new
users a month, it is expected to at least double that this year.
There are about 300,000 new web pages going up on the
Internet every day. Finding one single web page is like finding
a needle in a haystack.
A Few General Principals For
Developing Your Internet Business.
DESIGN YOUR PAGE FOR EASY NAVIGATION
Throughly plan your web site navigation. Design it so that each
major page is linked to all other important pages. Each Main
page should stand on it's own.
Offer several front doors to enter your web site. You can then
submit each major page separately using separate keywords,
titles, descriptions, and meta code for each page.
If you try to bring in all your visitors through one page you are
limiting your potential success by a huge factor.
THE INTERNET WAS DEVELOPED FOR FREE
INFORMATION EXCHANGE
DEVELOPING YOUR INTERNET BUSINESS
One of the most powerful things you can do to bring in visitors
is to offer them some of your most valued information. People
still get on the Internet to learn, research or find information on
something. Develop your niche offering free information.
DEVELOP YOUR MAILING LIST
Email is still the cheapest and most powerful marketing tool
out there. It's important to network and develop relationships
with your visitors, studies show that it may take up to seven
visits before you make a single sale. So give your visitors a
reason to return, start a newsletter, email updates. Learn how
often to contact your visitors so that they will want to receive
your updates. Don't SPAM it won't work.
DEVELOP A MARKETING STRATEGY
There's no way that your page will come up in the top ten for
every search done for every keyword. This is impossible.
The process we should learn is how to focus your web page
down so that you are able to define its purpose in one or two
specific words. Internet marketing is a "pull" medium, The
visitor must be "pulled" to you site because of something they
want that you have to offer. It's usually information, a service or
a product.
So to be successful you need to "pull" people into visiting your
web site by using the keywords your perfect customer would
type in a search engine if he was looking for the information or
product or service you offer. Most good keywords are nouns,
they describe a person place or thing, the more specific your
keywords the more targeted your submission will be to your
niche market.
LEARN TO NETWORK
Contact other related web sites and exchange links, banners
and information with them. Be co-operative not competitive,
you'll go a lot further on the Internet.
In the "real" world businesses band together into malls where
they gain the advantage of greater traffic flow. Internet malls
are not as useful to bring in traffic but exchanging links with
related web sites, joining Web Rings, and banner exchanges
all impact on your bottom line.
Cross referrals are also a powerful marketing tool, Since you
can't be an expert in everything try to become an information
source, help people find what they are looking for, Just having
answers and being willing to share brings them back over &
over.
MARKET TO YOUR OWN CUSTOMERS FIRST
The easiest sale to make will always be to an existing happy
customer. Many businesses forget this technique but it's one of
the best. Stay in contact and follow up with your customers.
On-line it's harder and more important to develop your
relationships with your existing customers.
YOUR PROPER SELECTION OF KEYWORDS
This is the most important step in a web site design. If you
developed the greatest web site for the best product or service
and didn't develop your keyword strategy you will not get
visitors.
Start by developing a list of the top 40-50 words you can think
of. Next put them in order of importance. Now combine your
keywords into 2 or 3 key word combinations.
Last test your keywords to determine which are your strongest
keywords and keyword combinations. Test your best keyword
combinations with several search engines. You can view the
source for other pages that come up higher than your site in
the listings. Revise your page and re-submit and retest until
you are satisfied.
USE POPULAR KEYWORDS BUT ONLY IN POWER
COMBINATIONS
Always use keyword combinations when using popular
keywords You may have a great keyword but if everyone else
is also using it you may still be too far down in the listings to
get found. Develop keyword combinations with your best
keywords. You can combine your best keywords with popular
keywords. Here is a current list of YAHOO's most popular 200
words.
http://www.eyescream.com/yahootop200.html
USE KEYWORDS IN YOUR TITLE
Your title is indexed by almost all the important search engines.
Make absolutely sure that you place your best keywords in your
title. Use your best keyword as the first word of your title, and
then repeat it again later in the title if possible.
Use your best keywords over again in your description and
again in your keyword list. Use as few words as possible in
your title so that each keyword is a bigger percentage of the
title.
START THE TITLE WITH "A" OR A NUMBER
Several search engines including YAHOO still print the search
results in numerical order. Actually "A" isn't first. Starting your
title with a space will score higher than an "A" and ! " # $ % & '
( ) * + , - . / are all higher than an "A". If possible start your title
with a space, a number or a symbol.
CHANGE YOUR TITLE, DESCRIPTION & KEYWORDS -
RE-SUBMIT OFTEN.
When you change your web page also change your title and
keywords especially in your title. Some search engines will
automatically update to your new listing immediately but
several will create a second listing with it's own title and
description. For a while at least you may have 2 or more
listings.
CREATIVE KEYWORDS
You want your title & description to be interesting and inviting
but you can be a little more creative in selection of your
keywords. Using common mis-spellings of common keywords
can sometimes work wonders especially when combined with
popular keywords. After building your keyword list try some
common misspelling of some of some of your power keywords
or keyword combinations.
USE THE PLURAL KEYWORD WHEN POSSIBLE
If someone searches for "webmaster" and you use
webmasters as your keyword your site will be found since
webmaster is part of webmasters. If you had just used the
singular webmaster and someone types in webmasters plural
your site would not be found. In short use the plural whenever
possible.
Important Promotion Tools &
Resources
THE META TAGS
No site is finished without meta tags. Meta is HTML code that
you insert into your finished web page. It comes a before the "
" tag. The meta tag is like a mini index of your web site. Your
Meta tags are found first my the search engines. Most the
bigger search engines can read "Meta Code" and some
depend on it to index your page correctly. Words contained in
the meta tag are given a LOT of weight.
If you repeat your top keywords try to keep the number of
repetitions to 6 or under to avoid having your submission
automatically getting filtered out when it's indexed.
Many popular web site design programs still do not make it
easy to create your own meta tags. There are two tags that
should be on every page to be indexed properly. The
"DESCRIPTION" and the "KEYWORDS" tags should be
added to the HTML code before uploading any files and
submitting any page.
META GENERATOR
My favorite free Meta generator will write all the meta tag code
for you and generate the HTML to paste into your pages.
http://vancouver-webpages.com/VWbot/mk-metas.html
URL SUBMISSION TOOL
Here is a free submission tool that will submit to the 18 most
important meta capable search engines. You can even
customize the page to display your banner when it's linked to
your site. I think this Java Tool is the easiest way to submit all
your URLs regularly to the Internet. It will even save your
personal information in a cookie.
http://home.sol.no/~nbk/submit/
SIMPLE WEB DESIGN TOOL - AOL EXPRESS
Has long been considered one of the easiest programs to
learn to use and it's free:
http://www.aolpress.com/download.html
GET THE BOOK "INSIDER'S INTERNET MARKETING"
This book by Jim Daniels of JDD Publishing is the tell all on
Internet Marketing for the do it yourself er. The information
presented is so concise you can digest it in a day. People are
selling whole Internet marketing courses for hundreds even
thousands of dollars that aren't as practical or useful as this
book.
http://www.bizweb2000.com/d3605.htm
FREE HOSTING SERVICES FOR YOUR HOME PAGE
The best sources of free server space to host your home page.
http://www.smithfam.com/freesites.html
Bob
ROBERT SMITH is the publisher of this newsletter. We can
be reached by phone at: (541) 689-1847 and via email
news@smithfam.com Our Home page URL address
is:
http://www.smithfam.com/ Consider joining our
on-line
marketing team by signing up with one of our home
businesses
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