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The Big Secret by Jim Daniels

I started marketing on the internet before it was cool. Back in early
1996, the "commercial internet" was just beginning to fully emerge.

Now that I've carved out a niche for myself, I pride myself in being
able to help others find their own way. After all, cyberspace can be
a bit intimidating, especially for newbies.

Well, newbies, this article is dedicated to you!

Among the hundreds of email messages I receive daily, one is a
constant. It goes something like this "Jim, I really want to build a
business on the internet, just like you have. Can you give me some
advice to get me started in the right direction?"

Yes. I can. My best advice is this Get your own product or
service! The very best way to make money, either online or off,
is to market your own product or service.

I can hear some of you now, "So that's the Big Secret, Jim?"

That's right! How many times have you come across this advice?

Be honest. Not too often, I'll bet. Why not? Well, let's just say it
is one of the better kept secrets among successful entrepreneurs.
Why encourage others to create competition? It's just not done.
What's more, with all the reseller programs online, businesses want
you selling THEIR stuff and making money for THEM.

As most of you know however, I shoot from the hip. I realize there
is enough room for thousands (if not millions) more products and
services in cyberspace. Hey, I offer reseller programs of my own.
(Click the book cover on the left!) I wouldn't shoot myself in the
foot! The fact is, reseller programs CAN be a good source of
income in cyberspace. (I'll get into that in a minute.) But, there is
NO substitute for YOUR OWN product or service. Here are the
best two reasons why...

1. Marketing your own product or service gives you complete
control. You'll never have to worry about supply or pricing.
You control every aspect.

2. You maximize your profits by keeping nearly all of the
money from every sale.

Now, perhaps you already have a product or service in mind for
your online business. If not, here's an idea for you to consider...

During my humble beginnings, I learned that the number one seller
in the world has always been, and always will be - - information.
Not just any information mind you, but specialized information. I
made a decision that I would start my business on this premise. I
set out to come up with the best information about internet
marketing I could offer at a price far below what others were selling
it for. This has always been my business strategy and it will remain
the same until it stops working. (Most likely never.)

Creating your own information products is NOT hard. Everyone
knows something about a particular subject. Whether it is "golfing"
or "model airplane flying", you can easily create your own
information products. Simply take your area of expertise and start
writing down everything you know about it. Think back to
everything you have learned over the years about it. This is the
type of information others want and need. They will pay good
money to save their valuable time and get the facts that you
already know.

Once you have all your facts organized, you simply mold them
into a marketable format such as a manual or audio tape. If you
do not have the time or resources to do this, you can have
someone else do it for you. For a list of companies that can help,
visit my brand new Info-Product Assistance Page.

Even if you don't want to sell your new information product, it
will make an excellent marketing vehicle. Give free copies away
to your web site visitors. This is a proven marketing tactic used
by some of the most successful entrepreneurs in the world!

Okay, now let's get back to the reseller issue...

"Isn't it possible make money reselling products and service that
other companies produce?" Absolutely. The internet is spawning
all sorts of new software and other types of products. Although
offering YOUR OWN product or service is highly
recommended, you CAN make money selling products for
others, but you must be VERY selective. Only top selling
products and services that fit a certain criteria should even be
considered.

What's the criteria? Well, if the product or service fits the
following categories, it should be considered

1. It must have a large demand. That is, you must be able
to identify a very large group of people who would be
interested in it.

2. You must be able to earn at least 25% of the profits
on anything you sell. There are far too many so-called
opportunities that pay less that 10% to the distributor.
You just cannot sell enough of something at this
commission rate to earn a substantial income.

3. You must be able to become a reseller without shelling
out a large amount of cash. If it looks like it will take you
many sales to earn back your initial investment, you may
want to pass.

I know first-hand that it IS possible to make excellent profits
promoting things that others have developed. Here's an
example. One of the products I sell is software. The
manufacturers set me up with customized versions of their
programs. People simply download the programs at my
web site and try them out. If they like the programs, they
order a registration code from me using their credit card.
After processing the payment, I simply email their registration
code to them and that's it.

That's the beauty of the internet. In addition to being a boiling
pot of new products and services, it makes tasks such as
product delivery nearly free. You won't find anything that easy
in the real world!

So, the moral of this story?... There are many ways to make
money online, but none better than your own product or
service. If you do not already have your own product or
service to market, do not be discouraged. Just get started
right away. Plan to finish it within the next six months or a
year. You may be surprised at what you can accomplish!

*Article by Jim Daniels of JDD Publishing. Jim's site has
helped 1000's of regular folks profit online. Check out their
FREE "how-to" cybermarketing assistance, free software,
business opportunities, manuals, web services and more!
Real money is being made on the net -- get in on it at:
http://bizweb2000.com - Subscribe to their FREE, weekly
BizWeb E-Gazette:
mailto:subscribe4free@JDD-Publishing.com

2.##################################################
Useful Sites:

Paul Meyers contacted us this week to mention his directory which
takes information about any resource you may have that accepts
advertising (newsletters, lists, websites) can use to let advertisers
find you.  Go to: http://www.theideaspot.com/directory/ and get your
information listed.  Great resource.  Thanks Paul.  Let me caution any
who list their resource.  I have been hit with many offers to trade ads,
which I love to do, this week.  You make a commitment to trade if
you get listed. Be ready to keep your promises.

Find a number of useful online tools, all available for free, to help
whip your meta tags into shape, submit your newsletter or service
for possible mention in a newsletter, or just soak up some good
information at: http://www.TheWebHut.com/freetools.html

One of the strongest, most profitable affiliate programs for the past
several years is still looking for help in marketing its comprehensive
course.  Always pays on time. Great value for the money.  If you
not offering this course on your site, you are losing money. See
details:  http://www.marketingtips.com/sr/t.x/8490/ This is a must
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