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Use The Power of Suggestion For Better Results
There is no denying the truth. You and I can say it isn't so, but we
are all subject to the power of suggestion. If you are not using this
universal truth, you are losing traffic and business.
The banner makers whose work pops up on our screens as we
browse the Internet know this. While there is a herd mentality
that makes one webmaster follow the lead of others, there is also
business being conducted. None of us would have affiliate
banners up if no one accepted our invitation to click. We suggest
visitors go here or there, and they do.
The affiliate programs understand this. They know that if they
successfully suggest to enough of us that we can make money
working with them, they will make more sales than they can
make alone because we will help them make sales.
Webmasters who offer reciprocal links know this. They seek
out other sites that offer interesting content similar to their own.
They know that when some visitors are done with site X, if
there is a link to site Y, some of those visitors will visit site Y.
Newsletter editors know this. That is why when your site is
mentioned as worthy of a visit for some reason by some editor,
there is a rise in traffic to your site. The power of the editor's
suggestion you visit here or there leads to trading ads with
other editors. They suggest your newsletter or product, and
you suggest theirs. Assuming that there is true value being
offered, both win from this use of the power of suggestion.
Award sites understand this. The giving and getting of awards
is a whole subsection of the Internet. We follow the links
from award sites to see what the award giver thinks, suggests,
is worthy of our time. We also follow the award link back to
the award site to see what others sites have won recognition
from the award giver.
Discussion board and newsnet participants know this. Active
involvement, posting messages with value that answer questions,
carries a suggestion that the message giver knows her/his topic.
This suggestion can lead the message readers to make a visit
the message giver's web site, or encourage the reader to
contact the message giver by email.
Emailers who have a signature in their emails know this. In
every message they send to whomever they communicate with
is the suggestion to follow the link in the signature. It may lead
to a web address or send a message to an autoresponder, but
the reason that information is there is to suggest action by
everyone who reads that email message. (We do not believe
this holds true for the email spammer. He/She only invites
trouble for their ISP/product/service/reputation...But we
save further mean comments for the spammer for some other
time.)
Websites with good content understand this. The whole point
of the Internet is to have traffic come to your site. When you
have value available for your visitors, you encourage them to
return. Your commitment to good content allows visitors to
bookmark your site and to bring others with them.
Web rings know this. The traffic-generating power of the web
ring is the implied suggestion that if you are interested in this
site about subject A, then you will also like that site which is
also about subject A.
Webmasters who offered their visitors the opportunity to
suggest their site to others know this. The traffic from one
visitor becomes traffic from two or more as one friend tells,
or suggests, another visit the site. Like the old hair shampoo
commercial, they tell a friend, who tells another, who tells
another, and so on, and so on.
The power of suggestion is being used all the time online. It
is being used because it works.
How can you harness this power for your own site?
You can use one of more of the techniques above to
increase sales or visits to your page. If you are tired
of being the only visitor to your page, offer value to
your visitors.
Display banners or text links to honest affiliate programs.
Seek out and cultivate reciprocal links with sites like yours.
Start your own newsletter, and seek out win-win trades
with other newsletters with similar content.
Create and give out your own award, or seek out awards
from others.
Put a small bit of information about you/your offer at the
end of every email you send.
Be a helpful participant in discussion groups.
Offer value at your web site. Provide enough content to
be worthy of more visits.
Join a web ring made up of sites that are similar to yours.
Add the ability to let your visitors suggest your site to
their friends. (I know where you can find a simple,
no CGI, no visible banner/links required, free
service that will let you do this.) You can find that at
our site, http://www.stealthpromotions.com/suggest.htm
You do not HAVE to get ours, but you can
if you want. It is your choice.
After all, it is just a suggestion.
Copyright © 1999 Stealth Promotions
Chris Kilian operates Stealth
Promotions.
(http://www.stealthpromotions.com )
Stealth Promotions will create
your internet presence from scratch or
improve the effectiveness of existing web sites.
Subscribe to his newsletter by sending an
email with SUBSCRIBE in the BODY
to mailto:secrets@oaknetpub.com
This article can be copied and used in your publication or on your web
site at no charge. All we ask is that you publish the article in it's entirety, including
the footnote above.
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