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Secrets To Successful Opt-In Advertising Send this report to me by autoresponder I was thinking the other day about how advertising used to be done online. Do you remember? Way back in the early days of internet marketing, something like four score and seven years ago...when dinosours roamed the earth...and desktop computing power required the same space as a class room or two..and... Wait. Sorry. Just seems that long ago. Let me try again. Once upon a time man made spam, and it was good, and lived among man, spreading mostly useful information, and life was great. And man said, what about those who accidentally find my domain, and he invented banners, and they were good, and still, and not colorful, and it was easy to ignore their mostly useful information. And life went on. But then man was tempted. Evil said, "You could make a lots o' money if you trick people into sending you money for worthless things like your cousin did with the U.S. Mail." And man's cousin had done alright before being locked up. And man lusted for a bigger hard drive, more memory, and more speed, and more money in general so he fell. He created false prophecies of huge lifetime profits for two minutes of work which he sold for between $20 to $395, and he prospered. And his cousin was released and taught man how to steal the identity of innocent people, and vandalize other peaceful domain's bandwidths and server time. And life became bad. And man's cousin brought his friend who taught man to force gaudy, sparkling banners into the eyes of any visitor to his domain, filled with the same falsehoods man had been selling with email, and his visitor's suffered. And life became worse. And man's cousin's girlfriend taught man to load musical boobie traps with the themes from old television shows into his domain that trapped the unwary into an immobilized state for what seemed like hours at a time. And life became worse. And the people suffered. But, then, as always, Good appeared. Good instructed his followers to create emails with something called "useful content." And there was hope among the people. And word spread, and the long-suffering people began to seek out these emails. And the people began to occassionally give thanks for email again. And hope grew. What happened then? You decide. Opt-in email, usually in the form of newsletters, has gotten HOT. Everywhere, almost every web page, including this one, offers a newsletter. Why? Because it is effective. Evil continues to come up with more and more chain-letters and mlms and pyramid schemes. The delivery is getting better all the time, becoming more believable as time goes on. Evil too, has begun to publish "ezines" with 2 lines of content and 25 ads that promise what used to be advertised only in spam. Even so, useful content, delivered week after week, or bi-monthly, or monthly is becoming more prevalent. With more visibility and more acceptance, there is opportunity for you and I. But where do you start? Did you know that there are almost 8000 ezines, newsletters delivered by email. How do you decide which ezine you are going to spend you advertising dollar on? Remember, Evil has learned about ezine delivery too. Let me make a suggestion. The Directory of Ezines. There is now a sort of tree of knowledge. Well, at least a reliable source, that you and I can consult to find out what would otherwise take hours and hours for days and days to discover for ourselves. Learn about the rates, delivery frequency, delivery days, lead times, payment options, restrictions, and all the other information you need to make a good decision. The secret to successful ezine advertising is knowing which publication will hit your target market. Without it, you will flounder, trying to find people interested in your offers. With it, you can be sure that your message is reaching the right audience. The secret of successful ezine (opt-in) marketing? Hit your target. Do that with this terrific guide. Find out for yourself. Check it out now. Cut and paste the address below into your browser. You will not be sorry. Get on target with constantly updated information, and watch you success go up. http://www.stealthpromotions.com/af/direz.htm Copyright © 1998 Stealth Promotions Chris Kilian operates Stealth
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