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Create Your Own E-book by Chris Kilian
"Look ma, I are a author of one of them ebooks!"
Sing this to a tune about a farm you probably learned as a child.
Online marketer had an idea, E-I-E-I-O
He wanted free publicity,E-I-E-I-O
With an article here,
And a cool tool there,
Here a link,
There a link,
Everywhere a link link,
Online marketer had an idea, EEE-II-EEE-II-OOOOOO
See my e-book of marketing tunes for kids later this year..
yeah right. Maybe the world is not ready for that. I am not
ready for that either.
However, writing E-books is coming of age, and you should
investigate the possibility of creating an E-book on your topic
for your web visitors. You can give it away and gather warm
cyber fuzzies, or if you are a true expert or you hold "secret"
information on your valuable topic you can offer to sell it.
What is an E-book?
An E-book, electronic book, is a collection of material that
can be accessed online. Usually, the books can be
downloaded and opened by simply clicking on the icon created
on your desktop or the directory where you saved it.
How do you create an E-book?
You can get the software you need to create this kind of book
at http://www.smartcode.com/products/ic/ic.htm
The mechanics
of making a book is less complicated than deciding what goes
into one.
What kind of content goes into an E-book?
People who already write on a regular basis can put a collection
of their material into book form. Another method is to write new
information that is focused around a selected theme. A third option
is gather articles written by others (after getting the authors' permission..) There are
usually also hot links to resource sites or
web sites with more information. You can and should include
your contact information. You will probably want to add a
pitch for yourself, your products, or the products/services of
advertiser(s).
Two great examples of E-books come from the bright minds
of Kelly Williams < http://thst.hypermart.net/teacher.exe
> who
tackles web page design and Terry Dean with his tips on web promotion < http://www.allthesecrets.com/101.exe >.
How do you promote your E-book?
The best way to spread information online is to make it free.
The easiest way to promote your book is to offer it to your
visitors. When your visitors download your book, tell them
explicitly they can offer it to others. Offer it to newsletter
publishers. Make it a premium for completing some task at
your site. If you offer true value, people will share information
on how to find your E-book.
Why bother with an E-book?
Has our opening little tune escaped you already? The best
reason to create an E-book is the opportunity to leverage your
exposure, which is why I presume you are online in the first
place. More exposure = more visits = more sales of whatever
you offer online. Being the author allows other to see you as
an expert in the eyes of everyone who comes in contact with
your E-book.
Copyright © 1998 Stealth Promotions
Chris Kilian operates Stealth
Promotions.
(http://www.stealthpromotions.com )
Stealth Promotions will create
your internet presence from scratch or
improve the effectiveness of existing web sites.
Subscribe to his newsletter by sending an
email with SUBSCRIBE in the BODY
to mailto:secrets@oaknetpub.com
This article can be copied and used in your publication or on
your web site at no charge. All we ask is that you publish
the article in it's entirety, including the footnote above.
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