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SEVEN DEADLY SINS IN INTERNET MARKETING
By Robert Dobyns
# 1) WAIT TOO LONG......Barnes & Noble is playing a hard (&
expensive) game of catch-up with rival bookseller Amazon.com
Instead of jumping onto the internet shuttle at first sign of it's
competitor's great success, they had to analyze it and do reports
on it and feasibility studies, etc., etc. The bottom line: they etc'd it to
death and it cost them millions. It's going to be a hard game for
Online Bookstore # 294 to make a successful venture!
Are you marketing on the internet yet?
# 2) WALK/DON'T RUN.....Once you finally do decide to begin
marketing online, the worst thing you can do is bring your picky little
perfectionist attitude with you! Guess what? The internet is an
imperfect system...it thrives & grows on tons of utter chaos! A little
bit of chaos at your site won't matter in the least. Once you have
decided to launch your internet business....RUN!!! Get the shell
of your online domain up & running & then change your focus to
generating traffic. If your sole dedication is to being artsy-fartsy,
then you'll have a beautiful domain for you (and only you) to look at!
RUN and grab & utilize every traffic-generating tool you can get
your hands on and craft your site little by little.....It will always be
evolving.....You'll NEVER be happy with it....Get people there &
sell them something!
Are you making money from your web site?
# 3) WORK TOO LITTLE.......If you've ever read my newsletter,
you know that this is my pet peave: People who lay on the couch,
watch Oprah & eat bon-bons all day long & then say, "My site
isn't working".
WRONG!!!!! YOU aren't working!
The internet works just fine for lots & lots of people who work
IT! Turn off the TV, turn ON the monitor & PROMOTE your site.
Are you promoting your web site daily?
# 4) WHISPER INSTEAD OF SHOUT.......Are you afraid of
hurting someone's eardrums on the internet? Of course not!
Then SHOUT!!!!!! "But Robert, proper netiquette says that
shouting is rude". SOOOOOOOOoooooooooooo!!!
It's effective.
Now, if I come to your site & post something there, I always
make certain I raise my little pinkie as I type in UPPER/lower
case as appropriate. But when someone comes to my site, I do
as I please to get their attention. I won't be playing elevator
music as some sites do (I don't think PUSH music belongs on a
commercial web site, but that's another article). If I DID
choose to play music, I would probably choose "Old Time
Rock-N-Roll" or some other song along that line that would
keep my customers awake for the sales pitch!
There's nothing wrong with an occasional "HEY YOU!!!!!" or
"LOOK AT THIS"!!!!
CONTINUOS CAPS, THOUGH IS JUST AS BORING AS
CONTINUOS LOWER CASE LETTERS THAT JUST
DRONE ON & ON & ON & ON WITH NO REAL
PURPOSE OR MEANING, JUST YAK, YAK, YAK,
YAK ALL THE TIME!!!!!!!!!!!!!!!!
Do people know that you exist?
# 5) WHINE TOO MUCH........My philosophy...It is better
to wine too much than to whine too much! At least then you
won't care about your whining just like others don't care about
hearing it. If there is a problem, find the solution..... Whining
wastes valuable time!
If you don't know how to solve the problem, you may have to
swallow that pride & break down & ask someone. Don't let
your business get stale & stagnant because you are unwilling
to find a solution.
Guess what?
Sometimes the solution is scrapping your whole project! Start
with something fresh & profitable! Virtual Pet Rocks probably
won't sell! Get over it & get on with it! As my friend, Carlo
Flores from California would say, "Been there...Done dat!" I
lost almost $12,000 on my last venture...a pittance to some,
but to me, a debt that is still being paid off! Did I say, "Shucks,
I guess businesses just don't work like they used to"? NO!
My thoughts were, "Well, that sure stinks....OK, now what can
I try!"
You WILL literally fail your way to the top. "If at first you don't
succeed, ______, _______ again" (It's the little lessons in life
that have the greatest impact!)
Can I help you with a solution?
# 6) WHIP ON OTHERS........Especially on the internet, this
will lead to entrepreneurial suicide. The whole internet business
scene is different than "real world" marketing. On the internet you
can market your business to millions of locations for FREE through
cooperative efforts & joint ventures. Can you imagine Ford saying
to Chevy, "I tell you what, you can put your Cavalier at our
dealerships if we can put our Mustang at yours". Think it'll happen?
NOT! Thus they must spend MILLIONS to try to get consumers
to stop frequenting the Chevy dealerships & entice them to come
to theirs. They must whip on each other in the public arena.
Follow this kind of independent strategy on the internet & you,
too, will have to spend big bucks to promote your business.
Subscribe to my newsletter and you'll see advertisements in
today's issue from competitors of mine who are selling the exact
same products/services which I am.
Crazy?
Well, my ad is ALSO in their e-zine today selling my goods.
They have doubled their reach ...I have doubled my reach!
Now I do this kind of swap with 15 different e-zines every
day...Get your calculator out and run the numbers for 6 days
per week X 15 ezines X 52 weeks......For FREE!!! This kind
of advertising would cost me OVER $100,000 if I wanted to
play the "Lone Ranger" of internet marketing...Play smart...
Play cheap!
Would you like to join me in promoting our businesses?
# 7) WIGGLE & WRIGGLE TILL YOU DROP.......Plain &
simple: If you can excuse yourself for any of the above, you're
dead in the water! If you can identify any of these traits in your
entrepreneurial approach to internet marketing, FIX THEM!
Don't wiggle about and say, "Well, that's just the way I am"
or "You can't teach an old dog new tricks". GET AN
ATTITUDE CHECK!!! Or talk to someone who shoots
straight and will tell you that you need to get focused. That's
why I appreciate my friend Dr. Jeffery Lant. He tells it
like it is. No sugar coating. "Shape up or your ship will sink,
boy!!" "Get on with it!!" "Move it, move it, move it!!" Reminds
me of my drill sergeant in the Army...Gruff, but effective!!
Find someone who will give you a swift kick in the pants when
you need it!!
Realize your short-comings & vow to fix them. Attitudes &
habits don't form overnight and will not dissolve with wishing.
If you mess up today, start over tomorrow to be the success
you want to be......The internet is wide open to your ideas.
EXPRESS THEM!!!!!
Do you have a goal for your success?
Robert Dobyns is owner of the MEGA MONEY MALLS COMPLEX
at http://www.MoneyMoneyMoneyMoney.com
and founder of
JumpStart Internet Business Builder at http://www.jibb.com
He also
publishes the daily e-zine MEGA MONEY. To subscribe:
mailto:webmaster@MoneyMoneyMoneyMoney.com?subject=subscribe
and receive 650 FREE REPORTS for everyday living
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