 Send
this to me by autoresponder
WHAT WILL YOUR WEB SITE LOOK LIKE IN THE 21st
CENTURY?
Here's how YOU can take advantage of powerful trends that will
influence online business in the months ahead.
by Carol Wadell
www.WorkshopInc.com
It is a truism that Internet business reinvents itself every four months.
Businesses have to constantly scout the horizon to stay up with changes
and insure the progress of their firm. What fast moving trends will
influence your online biz in the months ahead? Much faster modems
and a changing Internet audience will be tops.
The Net Will Become More Like TV.
When @Home bought Excite.com recently for almost $7 billion I had
to stop and think about our future. @Home's cable modems let Internet
surfers download your web site 33 times faster than those with a fast
56K modem. That allows web sites to feature smooth flowing video,
making a web page look more like a TV show.
Excite immediately announced there will be a different version of their
site for people on super-fast cable modems. The banner ads on this
site will look more like TV ads.
Millions More Come to the Net With Different Expectations.
Early in 1999 Nielsen, the famous TV ratings company, released a new
survey showing almost half of Americans are surfing the Internet each
week. Compare those huge numbers to the much more exclusive 17%
that was on the Net little more than a year ago.
The big new Internet audience has different expectations. They want
speed and convenience. They won't wait for big graphics to slowly
load. They see dead links and missing pages as a sign the business
doesn't care about them. A 404 error is like going into a store where
the clerk ignores you.
This big new crowd of Internet users also demands a very clear
ordering system. They want to know where their order is through
every step of the ordering process. They also get frustrated and click
away if your order process contains too many steps or pages. You
may have to revise your site toward a more sophisticated system.
Powerful web page and order system creation tools make this as
easy a few mouse clicks.
The latest generation of software tools make it even easier to
sell/show your products on the web. . One example is eShowcase.
Eshowcase allows anyone to quickly create a professional online
"catalog" -complete with photos, and descriptions. The ability to
create your own online catalog, in just minutes, opens up
tremendous possibilities for businesses like auto dealerships (who
sell up to 20% of their autos from the Internet), art galleries, antique
stores, collectors, jewelers, pet stores, and any business that shows
products with descriptions and photos.
Carol Wadell offers eShowcase Product Listing software. It is
a full featured tool ideal for instantly creating sites for companies
with a constantly changing product base. You can see a demo of
eShowcase at http://www.WorkshopInc.com/eshowcase.htm.
or
email workshop@intrex.net
|
