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Special Sales Promotions Any Web Site Owner Can Use
By Monique Harris
Many Web site owners don't realize it, but initiating a few
unique promotions to your online presence, can make sales
jump dramatically. Why is that?
Well think about it like this... Real-life department stores
are always using those 'one day sales' to draw in more customers.
It's not like there won't be another sale within the next two weeks.
However consumers continue to flock to these sales events because
of the hype.
It works the same way when you add a little promotional hoopla to
your own Web site. In the prospects eyes, little things really do
mean a lot.
Here are a few ideas that you can implement on your own Web site:
* Offer a Frequent Buyer Card:
If you sell a product or service that people people order on
a regular basis, issuing a frequent buyer card would help to
increase brand loyalty. In this case, the more the person buys,
the closer they get to receiving a freebie.
A shoe store could offer one free pair of shoes for every twelve
purchased. A success coach might give a free session when a client
books, and pays for three in advance.
You can deliver your cards in two different formats. (Personally
I like the latter of the two, because it cuts down on purchasing
costs.)
1. Send a newly stamped out card with each new order.
2. Give each customer a special Web page that they can log onto,
to find out what their status is.
* Have a Birthday Club:
In this promotion you collect prospective customers birthday's,
and contact information, so that you can send them a free gift
on their special day. This free gift can be something small, like
a premium item. You also include coupons for your site, and a
flyer which lists your specials. Advertise this feature on the
homepage of your Web site.
* Use Constant Contact:
Constant Contact, (www.constantcontact.com)
is a collection of
no-charge software services that help you to keep communication
lines open with your customers. Here's a list of what they offer:
1. Reminders:
Which allow you to remind your customers of important dates,
selected events and gift giving occasions encouraging them to
return to your site to make gift purchases.
2. Store Favorites:
Enables your customers to identify pages from your site that they
may want to return to in the future. Customers get to easily build
a personalized view of your site.
3. Email This Page to a Friend:
Offers your customers an easy way to "tear" a page out of your site
and to share it with others who may be interested.
4. Keep Me Posted:
Once your customers are interested in one of your offerings, keep
them alerted to changes. This give them an opportunity to come back
for more.
* Send Private Notes to Big Buyers:
Whenever you get a significant purchase, let's say $1,000 and up,
you'll want to place this customers information into a special "high
rollers" database. Every month you can send a special note to these
customers alerting them to new merchandise, upcoming specials and
private sales. You can even create a password-protected section on
your Web site for big buyers.
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Monique Harris is the author of "How to Make $50,000 a Year
(or more) Creating and Selling Information Products Online."
If you'd like to receive a 12-page excerpt via e-mail, send
your request to <mailto:excerpt@onlinesalespower.com>.
You
can also find out more information by visiting the Online
Sales Power! Web site at <http://www.onlinesalespower.com>.
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