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Sell What They Want and Sell All You Need
A few weeks ago, or 1 year ago in Internet time, I warned you to
stay away from something that was burning up my inbox, "AOL
Goes MLM." Major news stories broke the exciting (?) news.
For a few days at least this was a SURE THING.
I questioned the validity of a program to sell online services to
people already online. How can I be interested in visiting the
affiliate's $500 fancy-shmancy site about online access to the
Internet if I am already there? Big market, yes, but probably
already satisfied with what they have. Already satisfied means
little interest. Little interest means few sales. Few sales results
in closing your online doors.
So you will sell part of the Millions coming online in the next 12
months, they said. How would I sell a large enough portion of
that market? Door to door? Not me. How about you?
Fortunately, you do not have to wrestle with the concept of selling
AOL person to person. They have dropped the program. In theory,
if you joined, you will get your money back. Had you examined the
market and seen though the hype, you would not need to to worry
about that.
The basic premise of sales will never change. Find a need and fill it.
The need is satisfied, and money is made. The bigger the market,
the more sales will be made. The more sales that can be made, the
more salesmen/saleswomen the "opportunity" will support.
Let's find a large market. Hmmm. Everybody online, you say.
Too big. You cannot tailor a message that will appeal to such a
poorly defined market.
Everyone who uses a chat program. This is the kind of program
that lets you enter chat rooms and send and receive messages from
family and friends.
Too big. IRC, IQC, PAL and others are too different to be able
to properly target them. Try again.
ICQ users.
Great. That is a large market. When I downloaded my latest version,
ICQ99a Beta, which has been a HOT download item, they were
predicting 20,000,000 users by October this year.
What need do these folks have? Well, they want to communicate
with each other. There is no other reason to have this product. They
have the ability to send and receive files, email, web pages, but there
is something missing.
Absence makes the heart grow fonder. Writing back and forth creates
a bond that is stronger. That is really what chat is. Short bursts of
written communication shared one-to-one or in groups. What could
be better than that? Nothing else comes to mind?
When I was a chatter, which I was for months cyber years ago when
I had the time, the one thing that I missed that I could not do with
ICQ was share live SPOKEN conversation. Yes, I know about
NetMeeting and other programs, but getting them to work with ICQ
was a challenge and the results were less than satisfactory.
I wanted to talk to friends in California, Hawaii, New York Florida
and other places. I wanted a personal connection to my friends.
If you want to sell online, sell what people want, and you can sell
all you need.
You can now sell the opportunity for folks in Hawaii to talk to
people in New York or Africa. The product is free if you can
deal with the 5 minute time limit. If you want to speak in person
for more than that you will need to pop for the full-fledged copy
of this software.
Everything that was wrong with the first sales proposal is right
about this affiliate plan. Entry cost for you? $20-$500 for the
failure vs. FREE. A pent-up need exists? Nope vs. Yes. I would
still like to save long distance bills by calling ICQ associates over
the Internet. Product cost? A bit under $25 per month for AOL
vs. $25.00 for lifetime support of this product. Viral-like
penetration of the market potential? Nope vs. Yes. How long
before every chat room hears about a product that can make
chat a LIVE personal experience? I am guessing not long. I expect
this product to do marvels because it is free to try and it satisfies
a need.
I would like to invite all of you to join me as resellers of this product.
IF you do not already have ICQ, get it at http://www.icq.com
Then come on over to my link for this program at
http://www.interferenza.net/utalk/al/affiliates.cgi?531
and let's
make some money together. Get live 24/7 stats. Banners and
link suggestions. Copy for classifieds and FFAs and more.
This one is a winner. Listen to me this time, or you may be sorry.
Copyright © 1998 Stealth Promotions
Chris Kilian operates Stealth
Promotions.
(http://www.stealthpromotions.com )
Stealth Promotions will create
your internet presence from scratch or
improve the effectiveness of existing web sites.
Subscribe to his newsletter by sending an
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