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How Can I Order If I Don't Know Where You Are?
by Kim Skinner
I live in Southern California. There is a freeway that I travel
on,
almost every weekday. It takes me past Edison Field, where the CA
Angels play. On my way home, the average speed is about 3 MPH.
(Really, no exaggeration). So I have a lot of time to notice all the
advertisements around the stadium.
A few weeks ago, one of the billboards really caught my
attention.
Not because of the great ad, though. But, because of what seemed
to be missing.
Let me try to explain this billboard. On the right side, there is
a logo
that says IMG. On the left side, a picture of a man, with the name
"Eric Karros" underneath. I'm assuming he's a baseball player
because underneath all this, in the center, are the words, "Two
Winners In One City. Let's See What We Can Do For Your
Business."
That's it. Nothing else. I have studied that billboard, almost
every
day for 3 weeks, and I have yet to discover any contact information.
No phone number, no address, no URL. NOTHING!
At first I thought I must be missing it. I mean, I don't know how
much
it costs to put up a full size billboard right across the freeway from
Angel Stadium, but I DO know that it can't be cheap. It absolutely
amazed me that a company would spend such a significant amount
of their advertising budget and not include any means of contact.
Then I thought, maybe it was a mistake, and it would be
corrected.
"Maybe the company will even get some free ad time out of this!"
I thought.
But within a week, I started seeing this billboard in other areas
of the
city. And they were all the same! No contact information.
Now here's my question to you; How can I "see what they can
do for
my business" if I don't know how to contact them?
Do they really expect ME to do all the work to get in touch with
them?
Am I supposed to call information, which will cost me $.75, and find
out where this company is, get their phone number, all just for the
privilege of giving them my money? I don't think so......As far as I'm
concerned, they just lost a potential sale.
The moral of this article? Don't let this happen to YOU. Always,
always make it easy for anyone, with even a speck of interest, to get
in touch with you. E-mail, phone number, address, ANYTHING.
Tell your potential customers where you are, and how they can
contact you.
-----
Kim Skinner is President of K & D Publishing and author of
Success
Online Weekly, a free weekly e-zine full of free advertising tips,
up-to-the-minute marketing strategies and secrets for the online
marketer. To subscribe, send any e- mail to
mailto:subscribe-ezine@kndpublishing.com
or visit
http://www.kndpublishing.com
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